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5 Logistics Analytics Mistakes That Make You Look Like a Rookie

By November 20, 2023No Comments

We all know athletes who looked like all-stars early in their careers, but when they got to the big leagues, they fumbled, fell short, and looked like rookies. Even with the best intentions, many professionals inadvertently make mistakes that can hinder their progress and make them appear inexperienced in the field.

In the complex logistics arena, professionals often face a similar scenario where the initial promise and potential may not translate seamlessly into success at the highest levels with continuous volatility and disruptions.

We are here to make sure that during the big game, you look like a professional on all levels. This is why we shared 5 logistics analytics mistakes that make you look like a rookie and how to avoid these pitfalls.

5 Logistics Analytics Mistakes

1. Having Untimely Analytics

Life moves fast. Data moves faster. From order to post-purchase delivery, there are massive amounts of (potentially) valuable information created. Without real-time access to this data, you are losing out on insights that could aid in better decision-making. 

The world of logistics is no stranger to various disruptions, such as weather events, traffic incidents, or unforeseen demand spikes. Without real-time analytics, you’ll struggle to respond promptly to these disruptions, resulting in bottlenecks, customer dissatisfaction, and increased spend.

Delayed insights may result in missed opportunities, increased operational costs, and customer dissatisfaction. 

By investing in technologies that provide real-time data, organizations become agile in decision-making and have the ability to respond promptly to disruptions. Additionally, ensuring seamless integration across your entire logistics tech stack allows the flow of real-time data across the supply chain.

2. Having Irrelevant Analytics

Your data can be timely and accurate, but if it’s irrelevant to your business, it can lead to wasted resources, misinformed decisions, and an inefficient use of analytical tools.

Identifying trends that don’t have a significant impact on logistics operations is a misallocation of resources, or tracking consumer preferences in a region where your company doesn’t operate might not be relevant to decision-making.

Instead, clearly define the objectives and initiatives of your team, technology, and processes to ensure that the focus remains on data relevant to your logistics strategy.

Ensure all data, insights, reporting, and analytics are aligned with key logistics KPIs to maximize relevance. Periodically reviewing the team objectives ensures that the data being analyzed aligns with the evolving goals and requirements of your logistics operation.

3. Lack of Integration Across Systems

Often, in logistics systems, processes, and technology are melded together. Each system speaks its own “language,” so interpreting and translating this information for actionable strategy is a nightmare. These disparate systems create fragmented data, which limits your ability to leverage it for logistics improvements

For example, gathering data from your freight audit provider, transportation management systems (TMS), and order processing systems can be a painful, manual process. 

Siloed and fragmented logistics analytics prevents a holistic view of your operations, hindering decision-makers from optimizing processes. Keeping the data’s original meaning quickly becomes critical to maintain its accuracy. 

The solution lies in embracing an integrated approach that facilitates seamless data sharing and collaboration among various systems. By connecting multiple systems, organizations can monitor the movement of goods, inventory levels, and order status in real-time. 

Leveraging data-driven technology solutions, this integration process can be pain-free while enhancing coordination and communication, leading to optimized operations.

4. Confirmation Bias

Confirmation bias refers to the tendency to favor or interpret information in a way that confirms preexisting beliefs or values.

For example, in adopting logistics technology solutions, confirmation bias can play a role in the RFP process. It’s critical not to lean towards technologies that align with your existing beliefs about what works best, potentially overlooking more suitable options to solve your current challenges.

Confirmation bias can influence how cost and performance analytics are interpreted. If there’s a belief that a particular route is the most efficient, any data supporting that belief may be given more weight, while alternative routes or strategies may be overlooked.

To combat confirmation bias, gather data from a variety of sources to avoid relying solely on information that confirms existing beliefs. Incorporating diverse perspectives, completing regular audits and reviews, and challenging your own assumptions can help you enhance the effectiveness of your decision-making process.

5. Ignoring Predictive Logistics Analytics

Relying solely on historical data without incorporating predictive analytics can lead to missed opportunities and increased risk. Neglecting real-time analytics is a common mistake that can result in operational inefficiencies. 

Often, logistics professionals overlook their analytics because they don’t trust the validity of the data. When decision-makers have confidence in the accuracy and reliability of the data they are working with, they can make strategic decisions that align with logistics initiatives. 

By investing in modeling tools, you can anticipate demand, optimize routes, and proactively address potential disruptions. Failing to harness the power of predictive analytics leaves your team reacting rather than anticipating, impacting overall efficiency.

GEODIS Hits a Grand Slam with Enveyo

GEODIS, a world leader in transport and logistics, selected Enveyo Insights and Audit solutions to enhance its logistics analytics, shipment visibility, and carrier auditing processes in the United States region.

“By switching to Enveyo, we are now in a place where we feel very comfortable with the accuracy of our data. We can invoice our customers on time, and that drives revenue for our company and increases our cash flow.” – Oscar Gladman, Director of Parcel Carrier Development in Americas at GEODIS.

See why GEODIS selected Enveyo to power their logistics analytics, reporting, 3PL billing management, and freight audit processes.

Be an All-Star At Your Company

Transitioning from the minor leagues to the major leagues requires athletes to adapt quickly to a more competitive environment. Similarly, the logistics arena demands adaptability to new technologies and evolving data landscapes. 

As the logistics landscape continues to evolve, the importance of effective analytics cannot be overstated. Organizations can optimize their logistics operations and stay ahead in a competitive market by steering clear of these common mistakes—prioritizing data quality, embracing integration, and leveraging predictive and real-time analytics.

Reflect on your current logistics analytics practices. Are you falling prey to any of these common mistakes? 

By implementing data-driven technology, you can enhance the effectiveness of your logistics analytics and stay ahead of the curve while looking like an All-Star employee in your company.

The journey to a more efficient and resilient supply chain begins with informed and strategic decision-making. Remember, in the world of logistics, quality data is not a choice; it’s a necessity.

Nate Endicott

Author Nate Endicott

Since 2001, Nate has been helping shippers and 3PLs automate, reduce costs, get better results, and outperform goals by leveraging data-driven logistics solutions. He spends his free time golfing and relaxing with his wife and four kids in Scottsdale, Arizona.

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